Thursday, September 25, 2008

New free mobile product in India - MeraMobi

This was launched during the seminar Mobile Conversations at Mumbai on 19th September 2008.

Its a free mobile application. It requires GPRS enabled and activated on the handset for it to be used. The revenue model is Advertising. Although, I think, it is possible to monetize in another way. They can tie up with the the restaurants and generate some revenue from such channels every month. The menus might be dynamic, I am not sure. The current category of menus is:

- News (Finance, India, World, Sport)
- Cricket Field (Lice, Schedule, News)
- Cinema (News, Reviews and Previews)
- Money Matters (Index, Get Quote, Analysis, News, Favorites)
- My City (Mumbai) *Food and Drinks, Events, Movies)
- StarGaze

They are currently serving only one ad - for 94.3 - My FM. The other ads are of the promoter group - Dainik Bhaskar.

Let's keep a watch on how they market the product, how their user base grows and how many advertisers are they able to sign with.

In my opinion, they are direct competitors to Mobikon's Konekt

Cheers,
- Tosh

Thursday, September 18, 2008

Australia vs. India Cricket Test Series

Hi There!

Its been a long gap, and soon cricket will be back to business. The Champions Trophy was postponed due to the security concerns in Pakistan. The Champions League was postponed earlier because it came dangerously close to the Champions Trophy. And hence the Indian cricketers got a very well deserved break from the high intensity international games.

What I liked was that - most of them played for their national (Ranji) teams. And many of them will play the Irani Trophy - The winner of last year's Ranji Trophy (Delhi) vs. the Rest of India team. That will be one hell of an interesting match to follow. It will pitch e.g. Ishant vs. Sachin and that would be awesome to watch.

I have been a big fan of young blood in the India cricket teams. And hence I believe, Sachin Tenulkar, Rahul Dravid, Saurav Ganguly and VVS Laxman should all be asked to go away. Especially because most of them have been in terrible batting form of late. Sachin has been good in ODIs but poor in tests. He has been extremely unfit and sometimes he has hidden that fact (e.g. South Africa series at home). Rahul Dravid has been the lowest in confidence ever. Saurav has been mediocre. And Laxman - although doesn't get out, he has not been able to force the run-rate issue. Even though he plays with the tail. Which makes him look like a selfish individual rather than a team-mate who is willing to risk his wicket for the country.

And hence I like the idea of leaving Saurav out of the team for Irani Trophy. I would also have loved to hear the notices sent out to Sachin - to stay fitter. To VVS - to score briskly and to Rahul - to hang up his boots or face the axe. I really hope that the new selection committee of BCCI is as good as the previous two. And have a vision for the future.

About the test series - Ahh, I just cannot wait for it to begin. Because of intolerable foreign conditions - both on and off the field - India has been a tough place for visitors to win test series. Australia failed to do it twice under Steve Waugh - who dubbed it as his Final Frontier. But finally, they were able achieve the feat under Ricky Ponting when they were here the last time. Hence I think the mental barrier has been broken for the visiting teams. And I predict that the result might be in favour of the visitors, this time too. And although my head says Australia, my heart still goes for India :-)

On paper, Australia look weak - Few of their pacers have experience of Test matches in India. None of their middle order and spinners have played here earlier. Still, the extended break has meant, they get more time to acclimatize. And they will do so very well. They have an aura of confidence nowadays, which makes them a candidate to bounce back from any situation - a belief that comes handy in test matches more as compared to one dayers or 20-20. In terms of individual players, I think Ricky Ponting, Matthew Hayden, Brett Lee and Shane Watson will be the ones to watch out.

Indians will have a very strong opening pair followed by a weak and out-of-confidence middle order. The two spinners are too old and have no new weapons. In my opinion, they will be able to force wickets only on a draconian pitch. The fast bowling looks stronger and their wicket keeper is their main weapon. In my two decades of cricket following, I have not been impressed by anyone as much as by Mahendra Singh Dhoni. He has an aura about himself - his youth, confidence and risk apetite makes him a very dangerous player for the opposition. He has yet to establish himself big time as a Test batsman, but I think the time is not far when he will shine there as well. And this could be that series. Overall, India's fragile middle order along with their old spinners are their weak links.

Let's enjoy the series and hope that it is remembered more for cricket than for extraneous issues. Unlike the last time these two sides met.

Cheers,
- Tosh